![]() Question marks: Tesla’s solar panels and energy storage business are considered question marks as they operate in a rapidly growing but highly competitive market with low market share. It also has a lower cost structure compared to other models, allowing for greater profitability. These models have been successful and established Tesla as a leader in the electric vehicle industry.Ĭash cows: Tesla’s Model 3 is considered a cash cow because it generates significant profits for the company due to its high market share. Stars: Tesla’s Model S and Model X are considered stars in the market as they have a high market share and operate in a growing market. The BCG matrix categorizes businesses into four types: stars, cash cows, question marks, and dogs. ![]() As such, we can analyze its position using the BCG matrix. Tesla is a company that operates in the automotive industry, specifically in the electric vehicle market.
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